More revenue, at the margin you want to hit.
For home improvement companies doing $3M to $50M. You tell me two numbers: the revenue you want and the margin you want to keep.
Four pieces, one goal
Diagnostic: leaks and opportunities
Twenty-four to thirty-six months out of your CRM, trackers and P&L, with the funnel rebuilt on one set of definitions. The five biggest leaks and opportunities ranked in dollars, each with the fix.
Lead engine, and the call center that works it
Paid-lead buying run like a media buy, on cost per issued appointment and cost per funded job rather than cost per lead. Then the call center that works those leads, and the confirmation standard that puts your rep in front of a real appointment.
Reps and managers
A recruiting funnel with a number at every step, a scripted in-home process, an entry class and a senior boot camp, recorded-call coaching, and the path that turns your best rep into your first real manager.
AI as the management layer
Tools built once on your data and left running, not a subscription you stop opening. Nightly scoring of recorded calls against your own process. A morning forecast from your CRM export. A weekly hiring report your manager runs from his phone.
The story in ninety seconds
The company I ran was 90 percent door-to-door and 10 percent call-in. Over several years I moved it to 50/50, which is the hardest mix change in this business because call-in leads look cheap and turn down financing at twice the rate. We did it while growing job margin 14 points, growing the rep count, and tripling the demo count. Close rate came down as the mix moved, because paid leads turn down financing at about twice the canvass rate. Total sales still more than doubled. Average ticket went up 58 percent. Every sales manager, and the heads of marketing, installs, recruiting and confirmations, started as reps in the training I built.
For the first two owners I work with
The discovery call and the full diagnostic, with a written findings document and actionable recommendations, are free. You keep the document whether or not we go further. If we do, we scope the build from what it found and price it then.